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New challenges for the innovator
Ihor Oleksiuk 1 Contributor
May 27, 20161 Version
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@article{Newchallenge2016, title={New challenges for the innovator}, author={Ihor Oleksiuk}, year={2016}, note={version: 57a22ca65a4037b8e01ad57a}, publisher={PubPub}, }

APA

Ihor Oleksiuk. (2016). New challenges for the innovator. PubPub, [https://www.pubpub.org/pub/new-challenges-for-the-innovator] version: 57a22ca65a4037b8e01ad57a

MLA

Ihor Oleksiuk. "New challenges for the innovator". PubPub, (2016). [https://www.pubpub.org/pub/new-challenges-for-the-innovator] version: 57a22ca65a4037b8e01ad57a

Chicago

Ihor Oleksiuk. "New challenges for the innovator". PubPub, (2016). [https://www.pubpub.org/pub/new-challenges-for-the-innovator] version: 57a22ca65a4037b8e01ad57a
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The primary objective of this essay is to prove that existing trends in innovation clearly demonstrate that it is possible to optimize for financial goals, community prosperity, and environmental stability. The product manager as representer of innovation at the level of a product for the entire company should consider sustainable responsibility as top priority in his or her decisions.

Over the past fifty years the world has tremendously changed, mainly this was done due to development in the communications and engineering sectors. Innovators and inventors have played a substantial role in the exploration of a deeper impact of innovation on modern society and life, However, we have to clarify who is the innovator and who is the inventor? We can say that the inventor is a person that created or introduced a product or process for the first time. On the other hand, the innovator is person or organization that improved or made a significant contribution to something that has already been invented.
To understand the impact of innovation on people’s lives, we can see that without innovators, inventions cannot be delivered to people in an acceptable way. We can see it clearly from business point of view, innovation is easily distinguished from invention through its cash flow. Invention is seen as the conversion of cash into ideas. Innovation on the other hand is viewed as the conversion of ideas into cash. This difference is popularly illustrated by comparing Thomas Edison with Nikola Tesla. Edison was an innovator because he made money from his ideas, Nikola Tesla was an inventor who spent money to create his inventions but was unable to monetize them. From this comparison it is obvious that both innovators and inventors are engaged in the process of innovation but without innovators we can never apply various developments in our lives, consequently we could not benefit from the inventions.
Recently, the importance of responsible innovation has dramatically increased on scientific social media. It presupposes that researches have to think of the effect and consequences of innovation on the long term. This could be technological effects, anthropological effects or ethical effects. Richard Owen1

Responsible {Innovation}: {Managing} the {Responsible} {Emergence} of {Science} and {Innovation} in {Society}

Owen, Richard and Bessant, John and Heintz, Maggy
Reference:
Owen, Richard and Bessant, John and Heintz, Maggy. "Responsible {Innovation}: {Managing} the {Responsible} {Emergence} of {Science} and {Innovation} in {Society}". John Wiley \& Sons, (2013).
Google Scholar
in his book "Responsible Innovation: Managing the Responsible Emergence of Science and Innovation in Society" claims that there are three ways to start innovating in order to enhance responsible innovation. Value-consciousness in design, research and development: this aspect means that design or research and development should start with a clear answer to the "why of innovation". In other words, does this idea or design provide a solution to one of the grand challenges that we are facing in 5, 10 or 30 years? Values are the key to those answers. Ethical Parallel Research: every step of the innovation management funnel should be taken with the influence of ethical researchers and if possible, also researches from other parallel industries. This way, the impact that the innovation has on the long term can be easily addressed and tackled early stage. Constructive Technology Assessment: innovation teams shouldn't be monodisciplinary, but multidisciplinary. That way, early-stage innovation (ideas) can be assessed and tested upon. Multidisciplinary teams form the basis of open innovation.
Gary Hamel2

The {Future} of {Management}

Hamel, Gary and Breen, Bill
Reference:
Hamel, Gary and Breen, Bill. "The {Future} of {Management}". Harvard Business Press, (2013).
Google Scholar
states that when it comes to product innovation, creating products that customers value and choose over other alternatives, innovators are frequently found in product management roles. Product management is about leading the creation of a product, but the title that is responsible for this varies from organization to organization and can include product developer, project manager, business analyst, and many more. People who are drawn to product management enjoy thinking about customers' problems from a broad perspective. They are people with a diverse skill set that combines technical knowledge, industry experience, product development, and business. Gayle Laakmann McDowell3

Cracking the {PM} {Interview}: {How} to {Land} a {Product} {Manager} {Job} in {Technology}

McDowell, Gayle Laakmann and Bavaro, Jackie
Reference:
McDowell, Gayle Laakmann and Bavaro, Jackie. "Cracking the {PM} {Interview}: {How} to {Land} a {Product} {Manager} {Job} in {Technology}". CareerCup, (2013).
Google Scholar
claims that for innovators, product management is an appealing role and while there are many job openings for product managers, it is a competitive position. In other words product manager is a person who can generate and implement innovation at the level of individual product or entire company.
Having worked as a sales representative for five years and a product manager for around two years, I gained sufficient international experience and learned a lot about the practical implications of marketing theory, especially in sales. My experience taught me to create and implement new approaches to reach our goals. I enjoy analyzing features of processes and products in order to find possible developments and innovations. I plan to advance my knowledge in the area of innovation to be able to develop brands by using modern approaches and techniques. Also I would like to apply the skills I acquire during my studies in Innovation and Product Management program to bring value both to the company I work for and to the society. In the long run, I would like to work for a company that influences approaches to marketing and deliver a real innovative value to society because I believe that such company is the best place where I can grow and make my work more significant.

References

[1]
Owen, Richard and Bessant, John and Heintz, Maggy. "Responsible {Innovation}: {Managing} the {Responsible} {Emergence} of {Science} and {Innovation} in {Society}". John Wiley \& Sons, (2013).
[2]
Hamel, Gary and Breen, Bill. "The {Future} of {Management}". Harvard Business Press, (2013).
[3]
McDowell, Gayle Laakmann and Bavaro, Jackie. "Cracking the {PM} {Interview}: {How} to {Land} a {Product} {Manager} {Job} in {Technology}". CareerCup, (2013).
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